General Motors (GM) India has decided to give a discount of up to Rs 53,000 on its small car Chevrolet Spark as part of the centennial celebrations of its parent company General Motors Corp. Chevrolet Spark's base model would now be available for Rs 2.79 lakh (ex-showroom Delhi), a discount of Rs 53,000 over the existing price of Rs 3.32 lakh. As part of the scheme, the company would offer discount across all variants of Spark. The offer is valid only for bookings taking place between October 12 and October 22, while the car would be delivered to the customer at a later date.
The Spark has received mixed reviews from auto experts and customers alike for its performance – According to General Motors – this is there way of thanking their customers for showing tremendous enthusiasm for their cars – Hey, what are we talking about here? How can GM thank a buyer who’s never bought a GM product? As any intelligent person would guess – this BIG discount is to make it BIG in the B+ segment – the ‘Thank You’ bit is all trash!
As we’ve written earlier – GM’s management in India holds credit of failing top of the line GM vehicles like the Forester, Astra and Corsa in India. The spark could also be no different story – A good car with a pathetic service network. Also, with TATA’s One Lakh still on the drawing board (presumably), this move by GM could be a precursor of a major re-definition of Car prices across all segments. The buyers should be all set to gain huge from this expected rat race. A brand new era of car wars would begin shortly – eagerly awaiting the same.
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Shef and Manks
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